BuddyDevsStart a project→
BuddyDevs
Building digital leverage
WordPress · Web apps · Website design · SEO

We buildDigitalLeverage.

We design, build, and rank websites — and build the web apps that grow out of them. Complex WordPress platforms, WooCommerce stores, and customer portals with real accounts behind them.

Top rated · Upwork250+ projects shipped98% satisfactionScroll ↓
02 — ImpactTen years of shipped work, measured in outcomes.
250+
Sites & apps shipped
10+
Years building
Global
Clients & partners
98%
Client satisfaction
North America·United Kingdom·EU·Gulf·APAC·Remote-first since day one
03 — Manifesto

Complex problems
deserve better
systems.

Most software fails long before launch — in the thinking. Vague problems get vague products. So we start where the leverage is: the decision, the constraint, the metric that actually moves.

Then we build it properly. One team across strategy, design, and engineering — no handoffs, no translation loss. Systems that survive scale, teams that inherit them cleanly, outcomes you can defend in a board meeting.

Balance$48.2M
Product surface
Type scale
AaAaAa
Design system
main · deploy
Lint0:12
Unit · 1,2841:04
Integration2:38
Staging check0:41
Rollout—
How a release ships
04 — Case studiesAll work →

Case studies, not a logo wall.

Every write-up records the same four things: what was actually broken, the constraint we had to work inside, what we argued you should not build — and the numbers six months after launch, not on launch week when everything still looks good.

Mostly websites and stores · a smaller, newer set of apps · the list below is in that proportion on purpose
Six written up · more available under NDA on requestOpen the full index →
05 — Capabilities

Five services,
one delivery team.

01

WordPress development

Complex WordPress builds: custom themes, custom plugins, WooCommerce, multisite. Editable by your team, readable by your next developer.

Custom themesCustom pluginsWooCommerceMultisite
02

Web apps & SaaS

When a website is not enough — customer portals, booking systems, subscription products. Accounts, dashboards, billing, and the admin screens your team lives in.

Customer portalsDashboardsStripe billingHeadless WP
03

Website design

We design the block system, not just the homepage — so every page your team builds after launch still looks intentional.

UI/UX for webBlock systemsLanding pagesAccessibility
04

SEO

Technical SEO by the people who can also fix the code — crawl, structure, speed, and content structure, measured in rankings.

Technical auditsCore Web VitalsSchemaLocal SEO
05

Brand & graphic design

Identity, mockups, and campaign artwork designed as a system — so the fifth asset costs a fraction of the first, and the source files are yours.

Brand identityLogo & typeMockupsPrint-ready
06 — How we think

Clarity over
complexity.

If it can't be explained on one page, it isn't ready to be built. We cut the brief down until the hard part is obvious.

Systems over
patches.

Every shortcut is a loan against next quarter. We fix causes, document decisions, and leave the architecture legible.

Outcomes over
outputs.

Velocity is not progress. We agree on the number that has to move before a single screen is designed.

07 — ProcessFive phases. No phase starts until the previous one has an answer.
P1

Discover

Stakeholders, constraints, existing systems, real users. We arrive with questions, not a template.

P2

Define

One page: the problem, the metric, the architecture, the cut list. Signed before design begins.

P3

Design

Interfaces prototyped in code, tested with real data, reviewed weekly with the people who will run them.

P4

Build

Two-week increments, a real staging site from day one, and monitoring in place before features. Nothing ships untested.

P5

Evolve

Measure, prune, extend. We hand over a system your team can own — and stay on the roadmap that matters.

08 — Technology

One stack, four layers,
chosen per project.

WordPress
WordPressWooCommercePHP 8.3ACF ProGutenbergMultisiteWP-CLICustom pluginsHeadless WP
WordPressWooCommercePHP 8.3ACF ProGutenbergMultisiteWP-CLICustom pluginsHeadless WP
Front-end
HTMLCSSJavaScriptTypeScriptReactNext.jsTailwindAlpineGSAP
HTMLCSSJavaScriptTypeScriptReactNext.jsTailwindAlpineGSAP
Mobile
ReactTypeScriptNodeLaravelREST & GraphQLStripeCloudflareApp StorePlay Console
ReactTypeScriptNodeLaravelREST & GraphQLStripeCloudflareApp StorePlay Console
SEO & hosting
Technical SEOCore Web VitalsSchemaGA4Search ConsoleAhrefsCloudflareRedis cacheCloudways
Technical SEOCore Web VitalsSchemaGA4Search ConsoleAhrefsCloudflareRedis cacheCloudways
09 — Clients

“Shipped both stores in eleven weeks and handled the App Store rejection himself without drama. The handover doc was good enough that our own hire picked it up in a week.”

Marcus AdeyemiFounder, Tideline
Client review
Watch Marcus's reviewWeb app · tide and surf data

“Handed over a codebase our own engineers could read on day one — the documentation was the deliverable, not an afterthought.”

Idris ChowdhuryProduct lead, a logistics startup

“Straightforward about what would and would not move the needle. Enquiries were up before the invoice was due.”

Freya LindholmMarketing manager, a regional law firm

In their own words

Unscripted · recorded on delivery
Sana RahimiMarketing director, Aldercrest
Elena WhitcombeHead of digital, Bloomhaus
Priya RaghunathanCTO, Northfield Press
10 — Next

Let's build
what's next.

Tell us the outcome you need. We'll come back with an approach, a team, and a timeline — usually within two working days.

Start a conversation →