Start a project→A small teamwith long memory.
A team of eight — WordPress and full-stack developers, an SEO team, a brand designer, and a video lead. No account managers: the people who scope your work are the people who build it.
Most websites fail after launch, not before it.
So we build for the second year: a block system your team can extend, an SEO foundation that survives a redesign, and an app release process someone else can run. The launch is the easy part.
Operating principles
Four · non-negotiableFewer, better decisions
We would rather spend a week on the content model than a year working around the wrong one.
Write it down
Architecture decisions, plugin choices, and the reasoning behind them live in your repo, not in our heads.
Ship to learn
Every phase ends with something real in front of real users. Opinion loses to evidence.
Leave it maintainable
Success is your team moving faster after we leave than while we were there.
Who you work with
Eight people · no benchHow we got here
Ten yearsFounded as a two-person team building WordPress sites for local businesses.
First in-house design team; projects shift from theme customisation to fully custom builds.
SEO practice formalised after three consecutive migration rescues — search work becomes a service, not a favour.
Web app team launched; product work now sits alongside every major WordPress platform we run.